International Marketing Consultant
Business-Driven Marketing & Coaching.
Ultimately, the goal of business-driven marketing is to demonstrate the tangible contribution of marketing efforts to the success and growth of the business. It's about using marketing as a strategic tool to drive business outcomes rather than merely as a creative or promotional function.
It does not mean the creative process or outcome is constrained by this commercial imperative. The magic lies at the intersection of strategic intent and creative expression. Getting there requires the perfect blend of logic, intuition, and collaboration. Client testimonials refer to this blend. The key success factor, above all, is the client - consultant relationship. When in lockstep, it's an intensly rewarding, win-win for all. If we talk, we can discuss this in more detail.
1
International Expansion
Austrade [Australian Trade & Investment Commission] Authorized Marketing Consultant.
​Market / geographic assessment.
Strategic options and investment considerations.
Implementation consulting including partner / supplier collaboration.
2
Product / Service Innovation or Reinvigoration.
Category / segment & target audience insight.
Concept & "positioning" development, including bespoke research.
Product / Service development.
Communication / advertising [proposition] and concepts.
Cross-functional & external partner integration.
3
Advertising & Persuasive Communications
Internal Communication;
How to create persuasive proposals / pitches, and present in an engaging, memorable way.
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Brand Advertising & Communication;
Assessment of prior and current communication strategy - brand[s] & competition.
Advertising strategy - persuasive proposition & media strategy.
Creative conceptual development.
Production of creative elements & implementation.
4
Presenter & Host
Events - persuasive presenter / host, also helping foster and convert audience interest, off stage at the event.
In-person & on-camera presenter, incl. brand representation / spokesperson.
Presenter advice / training; in-person audiences, Zoom, or videos.
Master of Ceremonies / Host.
[McKinsey, PepsiCo, Visit.org, KPMG, Deloitte, Northwell Health]
5
Career Coaching & Team Building
All career stages.
Managing existing role challenges.
Career path strategies to expand opportunities & fulfillment.
Team building workshop facilitation.