Meet Paul

My passion and expertise lies at the intersection of commerce, creativity, and culture, where I apply an understanding of client and consumer needs, across borders and cultures. I help companies unlock growth opportunities in challenging and complex markets, globally.

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I've led strategic initiatives for some of the world’s most iconic companies and brands such as; Unilever, Kellogg, United Airlines, Nestle, Samsung, Allianz, and Nandos.

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Recognized by clients and colleagues for my strategic approach and personable leadership, leading high-performance teams to build profitable brands across developed and emerging markets including; USA, UK, Asia Pacific, and Australia NZ.

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• Austrade [Australian Trade & Investment Commission] Authorized Marketing Consultant.

• Ad Age, Ad Week, & Forbes contributor.

• Advertising Effectiveness Awards [Effies] judge.

• Named "Agency Innovator 2019" - The Internationalist.

• Co-founded two start ups.

• Speaker - incl. commencement address, Alma mater

 

Ultimately, the goal of business-driven marketing is to demonstrate the tangible contribution of marketing efforts to the success and growth of the business. It's about using marketing as a strategic tool to drive business outcomes rather than merely as a creative or promotional function.

 

It does not mean the creative process or outcome is constrained by this commercial imperative. The magic lies at the intersection of strategic intent and creative expression. Getting there requires the perfect blend of logic, intuition, and collaboration. My client testimonials refer to this blend. The key success factor, above all, is the client - consultant relationship. When in lock-step, it's an intensly rewarding, win-win for all.

I'd welcome the opportunity to demonstrate how this approach could grow your company.